Journal of Dental Medicine

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Razi N, Shahi R. Statistical analysis of scientific research flow related to marketing strategies in dentistry in databases: A bibliometric analysis. J Dent Med-tums 2026; 39 : 20
URL: http://jdm.tums.ac.ir/article-1-6416-en.html

Background and Aims: The growing growth of dental services and the increasing competition among businesses in this field have made attracting new customers and retaining them a very difficult yet vital task for dental professionals. This has led to the emergence of the marketing function in dentistry and a look at international dental journals shows that in the past decades, researchers have paid increasing attention to the role of marketing in dentistry. They have examined and tested the impact and also how to formulate dental marketing strategies through theoretical studies and various scientific methods. For this reason, the purpose of the present study was to statistically examine the global trend of scientific productions related to marketing strategy in dentistry.
Materials and Methods: This research is a descriptive-analytical research in terms of its purpose, which was conducted using scientometrics and bibliometric analysis. In terms of time of this research, it is a cross-sectional research and based on the type of data, it is a quantitative research. The documents examined included all scientific articles published in English in the field of marketing strategy in dentistry, which were written by all researchers throughout the world until the end of 2025 and indexed in the PubMed, Web of Science, and Scopus databases. This research was conducted in January 2026.
Results: The results of the study indicated that the number of research related to the topic of "marketing strategies in dentistry" published in the PubMed, Web of Science, and Scopus databases from the beginning to 2025 was 365 documents and the dynamics of these researches were from 2017 to 2025. The largest number of researches was from 2025 with 40 works. The largest work in the field of marketing strategies in dentistry was by a researcher named Ball R with 10 scientific works. The British Dental Journal had the largest scientific production in this field with 23 works published. The largest number of researches in this field had been conducted in the United States with 225 works.
Conclusion: The results of the research indicated that marketing strategies today have taken a position beyond a mere marketing concept and have gradually emerged as a key process in dental research. The significant focus of scientific production on marketing studies, marketing strategies, and related outcomes in dentistry shows that marketing strategies play an important role in attracting patients, their satisfaction, the profitability of dental businesses, and the general health of society.